Quality Service Delivery Key To Success In The Property Market

I have taken out time to study the trend in the property market of the day in my country. My study has shown that the number of Real Estate firms willing to deliver optimal quality service is on the rise.  Perhaps consumer’s awareness of quality service delivery is on the rise. Hence the demand of such service delivery to build confidence in the property market is equally increased.

Bear in mind buyers are continuously involved in the production process. No doubt the need to deploy ingenuity in the quality of service rendered to customers is inevitable. Considering the fact that property market is strictly characterised with a high degree of consumer customization almost all the time.


As a front desk manager, I am constantly faced with assertive questions from different customers. These are mostly based on each person’s need of ideal quality service.  Each service rendered is founded on a highly prescribed model from the suggestions of each buyer’s uniqueness.

Often my prospects need are met through the

  1. ‘customers-first’ culture,
  2. systemized customer feedback processes and
  3. a poise that communicates confidence.Why Investing in Real Estate?

Achieve success in optimal quality buyer’s service delivery in property market in 3 measures

Apart from those measures I mentioned earlier, let’s look at other three tips. These definitely will help you achieve success in delivering optimal quality service in the property market.

  1. Knowledge of the property market
READ ALSO:  How to be Successful in Property Negotiation

It’s appalling how regularly provide unverified information to our prospects and expect them to rely and act on it. Knowledge of the property market communicates confidence and goes beyond to give prospects rest of mind that you are capable of meeting their needs.

There are useful

  1. terminologies,
  2. facts,
  • figures,
  1. news and
  2. details you should have at your fingertips.

Be apt to get acquainted with information about

  • societal influences,
  • policies,
  • your competitors trend of activities

and other relevant things in the industry then be ready to communicate convincingly when the opportunity arises.

  1. Knowledge of prospect’s need and readiness to exceed

More often than not customer’s expectations change from time to time. Though some don’t even know what they want.

In other to have a clear understanding of your prospect’s need you are required to ask adequate questions. Ranging from open-ended questions to closed-ended questions.

Open-ended questions are most suitable for prospects that are yet to ascertain accurately what they need. When I meet such prospects sometimes I ask questions about their previous experience in an attempt to buy property. Closed -ended questions suit prospects that already have an idea of what they want. For instance, a prospect can tell you he needs a duplex in an already developed estate. Such prospect knows what he needs.  You may only need to ask him direct questions to compare what he wants with what you have to sell.

READ ALSO:  What makes your property increase in value?

These questions will enable your prospect to communicate what you need to hear. However be mindful of the time allotted to each prospect. The idea is to be able to process the information you need from your prospect.

In most occasions, customer expectations are set by other companies or competitors. You can stay ahead of your competitors by implementing new initiatives based on the feedback from your customers and the property market trends.

  1. Employ proper communication method that corresponds with your prospects quest

How you are able to pass the required information to aid assimilation is very important. Be sure to use simple, understandable terms. Use mostly contemporary terms in your analysis. Too much jargon can put off your prospect.

While communicating take into cognisance your prospects uniqueness. Prioritise your Prospects concern, elaborate on his or her quest, use examples of similar concerns in your descriptions and communicate assurance based on your experience of meeting similar needs.

Have in mind your prospect have options but needs to trust you to deliver optimal quality service.

Email- onofiokumo@gmail.com

Leave a comment



Umo Onofiok. B.Sc Bus Mgt, ACIPM, ACISM, ACICN. Executive Admin Assistance/ Customer Relationship Manager/ Sales Consultant Boeing Luxury Estate Ltd

Leave a Reply

Your email address will not be published. Required fields are marked *